That’s right in Social Media World, this is news worthy. What is it? You wonder.
It is one thing everyone with more than one Instagram account has been anxiously waiting for. Some got it earlier than others. Those are the android users! How could Instagram betray us iOS users and keep us waiting. You see as iOS users we are not used to waiting. We are used to getting first dibs. So we will just assume Instagram wanted to make sure we are not dissappointed and kept test and test for our ULTIMATE satisfaction.
Instagram has done it again. They have finally released this functionality to iOS users too. Ok, wait before you rush off and pull out your app to check it out, there is a little disclaimer: They are releasing it slowly in phases. I’m just excited because finally it is here and I can save time on Instagram.
Remember there are 500 MILLION active users and other accounts your idea client can visit. Why must they knock first and wait for access. This turns customers away before they ever see what you are all about. Take a moment NOW and change your INSTAGRAM privacy settings to PUBLIC. Are your still uncomfortable about this?! Imagine you have a BRICK and Mo-tar store on a very popular street in your city, with a good amount of walk in traffic. In Montreal this would be a store on St. Catherine, Downtown. And your door is locked but there is a sign at the door that reads;
Knock first and wait to be granted access before you can walk into my store and spend your hard earned money.
This can be a turn off to some and therefore you are missing on sales opportunities.
Now that your PRIVACY settings are no longer in the way, it is time to AUDIT your existing account. Remove all those ever so adorable photos of your children or your pet. Those random food shots that you posted while you where on date night with bad lighting.
How many likes did you get for that picture? How much engagement did you get out of it? How man times did it result in someone saying oh that is so great let me also go and check out her website and oh wait look I can also join her mailing list.
If the picture is not relevant to your target customer that you want to attract to your account on Instagram – then I urge you once again DELETE it! You can always open a personal account and post all the pictures you like. But if it for business purposes you will have to complete this AUDIT.
Here are the 5 Reason’s Why your Business should be on Instagram:
Build Engagement with your Customers Online.
Instagram does this very well. If your posts are well planned and posted with a hashtag strategy you will begin to attract your ideal audience who will want to engage with you.
Attract new customers
Each time you post a new photo, you are marketing your business for free on Instagram and attracting new customers to your product or service. Give value constantly to gain trust and attract our ideal customers.
Ideal for a Product Launch
Build awareness on your upcoming launch. It could be a pre-sale to your book release. Generating a buzz before the book becomes available , creating a demand before our official launch date. Once the product is ready announce the release date and offer an added bonus for purchasing the book in advance. It could be access to your closed Facebook Group or a discount coupon they can use to save on free shipping.
Creates brand awareness for your product to a global market
When more people know and like your product, this means that more people can purchase your product. The more the purchase the more revenue you are generating from free Instagram traffic.
Engage with your customers
When your customers who buy and like your product use your custom hashtag to post pictures on Instagram and show how the are using your product with a caption about it, you can feature these posts on your account as customer testimonials and give the customer a shout out to show that you have noticed their post. This drives engagement and sales as customers like to see social proof that someone else has bought it too.