Day 13 of the Olympics in Rio and it has been a great 13 days that had me dusting my remote control and actually watching day time TV.
Pause to ‘Netflix and binge’ watching sessions and bye bye Paw Patrol for my two toddlers, as mummy took back the remote control for just a week. I found myself watching these Olympic games as I do every 4 years, but this time was a little different. Firstly I am 4 years older than the last games and secondly access to the TV has been limited due to the kids. They pretty much run the show around here.
After day 2 they pretty much got the message and now started to enjoy watching the Olympics with mummy.
What was most interesting to watch, was my kids competitive spirit and creativity come out. I had a few marathons go down in my hallway. I think I saw them pretend swimming on the floor, as they both had the backstroke going on at some point. I guess that is easier with the imaginary pool.
My daughter turned our backyard into the 100M track. I had to count how many seconds it took her to run from the cabana to the gate and back. She was aiming for 1 second. It actually took 18 seconds. At this point she quit because she really wanted to make it back in 1 second. She went on to attempt a second time and made it back in 20 seconds. She threw in the towel and went off to another activity. So her record best time was 18 seconds or is it her personal best. Today I am using Olympics lingo. Just because that’s all I have heard for the last 13 days.
Here is what I have learned from the Olympics:
How to negotiate with a toddler for the TV remote.
Shaunae Miller has taught me to do what ever it takes to win! Dive across the finish line and have the critics look up the rules just so they find something to say about your dive.
Usain Bolt is actually a very friendly guy.
Demonstrated twice first time with Wayde van Niekerk of South African and secondly with our very own Andre De Grasse from Team Canada. Whooooo hoooooo. Forgive me for cheering there but I must wave Canadian flag with pride.
Fashion is a thing at the Olympics, make up, glitter eye shadow, those hair bands, country colors for hair extensions, tatoos , so much to see.
There is a thing called a podium sweep. That’s when all three medals, gold, silver and bronze go to one country. Ok then teamUSA thanks for the quick lesson on how to dominate the entire competition.
Community over competition is not just a hashtag its an actual thing shown through the Olympics.
It’s ok to out do your seniors, mentors, Elaine Thompson of Jamaica who won gold and Shelly-Ann Fraiser-Pryce won silver.
I should have really taken my high jump and long jump skills seriously. Who knows I could have won a medal for Zimbabwe.
Wait a minute, I should pause and change that question. Let me start over. Have you heard about Instagram Stories? If you answered no to that question and are still wondering what Instagram Stories is, then this blog post is here to bring you up to speed. I can pretty much sum it all up in one sentence.
Instagram Stories is Snapchat. Period!
Yes, Instagram surprised us yesterday and quietly released it’s latest platform update, simply named INSTAGRAM STORIES. When I say this Instagram Stories is Snapchat. I mean just that. If you have not yet tried out Snapchat, don’t worry, just master Instagram Stories and Voila you have also mastered Snapchat. Killing two birds with one stone. Pretty much.
Ok to be fair, they are similar. Actually too similar. Similar as in Copy and Paste.
I could not get over how similar they are. But maybe I am being to judgemental here. Why try to reinvent the wheel when you have the power to just add a feature, wait a minute, I’m struggling with my words today to describe this, let me try again and add some figures to back me up. When you have over 500 million active users on Instagram, and you want to keep them active on your platform. And after conducting market research, you give them what they love. All within Instagram, making it the new Bad Ass of Social Media and keep your users engaged and active. Happy active engaged users equals more ad revenue for Instagram. It’s pretty genius if you ask me. But what I would really love to know is what is Snapchat’s next move going to be. Or better yet why Instagram did not just eliminate the competition and buy out Snapchat?
Enough with the questions. Don’t get left behind.
So here is how to get yourself up to speed and not miss out on yet another social media platform that you can use to build a tribe and grow your business.
How to get started with the Instagram Stories Feature:
Introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.
With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.
You’ll see stories from people you follow in a bar at the top of your feed — from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it.
To view someone’s story, just tap on their profile photo. It’s easy to view stories at your own pace: tap to go back and forward or swipe to jump to another person’s story. If you want to comment on something you see, you can tap and send a private message to that person on Instagram Direct. Unlike regular posts, there are no likes or public comments.
Your story follows the privacy settings of your account. If you set your account to private, your story is visible only to your followers. However, you can also easily hide your entire story from anyone you don’t want to see it, even if they follow you. When watching your own story, swipe up to check out who’s seen each photo and video. You can even choose to feature a particular part of your story by posting it on your profile.
Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too.
Don’t see Instagram Stories yet on your profile, hang on tight. Its coming your way as Instagram Stories will be rolling out globally over the next few weeks on iOS and Android.
On this Monday morning, I’d like to inspire you as a business owner to always be evolving in what you do. In today’s world there are so many ways to add revenue to the bottom line. I will go over how to set up your passive income systems, that will put your sales into auto pilot and generate revenue for you over and over again.
Today I woke up to 5 PayPal notifications on my iPhone. Well it made me smile, as I realized, while I slept my business continued. Hey, I mean you could go to bed and dream of making money. I simply, went to bed and woke up to PayPal notifications. Talk about starting your day right. Well wait a minute that doesn’t sound right. I am actually a very humble person but I thought to write this blog post to highlight the value of having systems in place that work for you while you are not working. Systems that allow you to create a passive income revenue stream.
This is very important to me. Why? It allows me to free up my time and spend valuable hours with my children, so that I do not miss them growing up and blame it on the business. Having systems in place allows me time for them. Systems that allow us to travel and if setup correctly continue generating passive income while we are away.
So when I say I wake up happy to PayPal notifications, does not mean I only live for them but they allow me the luxury to be the best mum possible to my children. So yes, the notifications put a smile on my face along with everything else that makes me smile each morning. I do not want to bore you with the details or else we will easily move from a business blog post to multiple stories about my children.
So I decided to blog about it here with you and share how this Serial Business Owner a.k.a. Multi-passionate Business Woman makes money while she sleeps.
What systems do I have in place that allow the automation of purchases even when I am not working?
I am a Multi-passionate Business Woman. I find opportunities to make money or invest in. However the formula is the same regardless of what industry you are in or what niche you serve.
Get a URL, put together a few pages, launch and sit back while the money comes in. Right? Wrong!
Design a Landing Page
There is an old saying build it and they will come! Sadly this is not quite the case in business. You have to put in more work than just yay I have a website. They will mysteriously find it and I will make a killing in sales. Keep reading to see why your website is relevant to you making money while you sleep.
Build your Mailing List
Use social media to build a following of your ideal customers. Choose a platform that your idea customers hangout on. Post consistently and establish your expertise. Use the 80:20 formula. 80 percent of your posts should be giving value and showing off your expertise. 20 percent of your posts should be call to action posts. That is, posts which end with a call to action. An action you want your ideal potential customer to take. This is gold! You are using this to send your target audience to your website that you have ready to capture their email address and add their email to your mailing list.
Nurture your Email Subscribers/ Setup an Email Sequence.
There are email providers that you can setup a free account to nurture your new email subscribers by setting up an email sequence to nurture these leads. You want to do this so that you are warming them up for the sale. Leading them through a series of emails that you have scheduled. It could a new product that you are launching and only members of your email list can purchase ahead of time at a special price before you make it live on the website at full price. It could be a flash sale promotion or discount code they can apply at check out.
This is all setup once and just let the email processor take care of the rest.
Setup a PayPal Account to Process your Passive Income
You will need a PayPal account setup to process your sale. Create a button that you can add to your website or email sequence that they can click on and process payment. It is important to keep everything very simple and easy for the customer to easily complete the sale. You want to build interest in your email sequence so that they are throwing their credit card at you to process. Make sure your offer is irresistible. Add bonuses. Adding more value to your offer. Ensure you highlight that this offer is time sensitive, e.g. purchase before 11:59PM before the regular price of $XXX.XX becomes effective. Stick to your timeline and make no exceptions.
Create An Irresistible Free Gift
An irresistible free gift helps move your ideal potential customer of your social media platform onto your landing page and they exchange their email address for this free gift. Now that you have lured them for your free gift. Now you can market to them directly in their inbox!
In my signature program Social Media + Sales Funnels = $uccess I go over the this in more detail step by step and you learn how to set this up so that you wake up happy to payment notifications for your business. Going into autopilot allows you to take time to enjoy the things that matter most to you, in my case it is spending time with my family and allows us to enjoy life, take vacations and work from whereever.
Want to learn to earn money while you sleep? I have reserved a seat for you at my next full day Mastermind on Jul 8th, 2016. Click here for more information and save yourself a spot.
Social Media Strategies and Sales Funnels = SUCCE$$™
Businesses are using Social Media strategies to engage their audience. Collect audiences information and nurturing this audience by using Sales Funnels. Sales Funnels are key to the success of our campaign, they are an email marketing sequence communicating automatically with your audience. This sequence can be used to introduce products, exclusive discounts or services. Businesses are seeing success in their marketing campaigns when they implement this strategy. You can too by setting up your Social Media Strategy and Sales Funnel Sequence.
Social Media has become a core value for many businesses. Gone are the days when it was associated with employees slacking off on the job. Gone are the days when it was frowned upon to be on Facebook during office hours. It has become more acceptable and in some organizations a whole department or team has been created to run Social Media Campaigns. And in other companies they have taken the added step of Build Communities and Engaging the customer. The key however is to be authentic.
If you are looking to be successful online and mark your presence in the online realm this is a must attend event for you.
Today’s market comprises of Millennials. It is our role as business owners to master how to sell to them. If they do not like what the see, who you are, your online presence isn’t up to speed, you might as well close shop. They are not buying from you.
Research has shown that old marketing methods are dying. Networks are struggling to fill up advertising space. Newspaper companies are slowing becoming a dinosaur. They are moving into the digital space. How can you use Social Media to build your following and convert these into dollars in your bank account?
Click here to register for Social Media + Sales Funnels = SUCCE$$™ . I can’t wait to see you on April 29th, 2016 at the beautiful Restaurant Ossiano.
Next, prep by following @ThabiNyoni on Instagram and watch me count down to Friday April 29th, 2016.
10 Must Read Quotes from ‘Year of Yes’ book by Shonda Rhimes
I am so happy that Year of Yes is on my reading list this year. I just finished reading Chapter Five of this amazing book by Shonda Rhimes and I felt that the entire chapter needs to be a book on its on. It evoked so much raw emotion within me and it felt as if it was written just for me, well if I take a step further and dream a little, it felt as if it is an extract from my life!
Just in case you have no idea who Shonda Rhimes is, She is the TV writer responsible for Thursday Nights on ABC. She has 3 shows Grey’s Anatomy, Scandal and How to Get Away with Murder. She also created Private Practice, which is no longer airing. Its safe to say I have been a fan of ShondaLand since the very beginning and I am an absolute fan of her work. It’s only a natural fit that I am thoroughly enjoying her book. And getting to know her on what seems a personal level. I’m just going to dream that we are the best of friends.
If you still have not yet read the book, and simple cannot find time to add reading the book to your list of things to do. Nevertheless this is a worthy read for you. This chapter is her Dartmouth Commencement Speech that she delivered for the first time at Dartmouth University. A speech she feared giving, but am I so glad she did!
Join me as I share my favorite quotes from Chapter 5:
1. ‘Keeping up with 3 Children, sleeping, working and trying to do it all well has been kicking my ass lately’ – Shonda Rhimes
This feels like an extract from my life.
I have 2 children under the age of 5 and my business to run. This takes up a lot of time. I have to make conscious decisions, so that neither suffer too much but in the end there is always a choice to be made. Either I miss bedtime story telling while I am at a networking event on a weeknight or I miss the networking event and read the bedtime story and miss the opportunity to network with Montreal Business Owners. You see without networking not much business would come my way. And without reading that Frozen story to my kids for the 400th time, I am missing out on my imaginary prestigious mummy of the year award. As you can tell it is a double edged sword.
Why must having a family and a business be so hard?! Why must there be choices?!
Sometimes the decisions are hard. Last week, I cleared my entire day to attend my daughter’s first day on the ice and sit and cheer her on, as she tried skating with her classmates. I am so happy I cleared my calendar to be there for her. She was so happy I was there and was even happier I did not tell her I had to go to work. The reality is, I scored ten points here and maybe a few more for bonus. As you can imagine that means I lost points elsewhere. You see, clearing my entire calendar to be there means, the dishwasher did not get loaded, no beds were made, there was no income generated, I did not write a blog post, I did not post anything to Social Media. I left it all for another day, just because as a female business owner, those are choices that can be made. Finding the happy medium is what I strive for as I continue to build an empire that my children’s children will inherit.
2. ‘The Mommy scorecard is a thing I keep in my head, on it is an imaginary series of zeros and tens that gets dished out by some imaginary judge-y bitch who looks an awful lot like me.’ – Shonda Rhimes
Yes! This surely made me laugh at 12 midnight – it’s so true. Why do we judge ourselves so much as mothers? Why does the scorecard matter so much? Why do these little people thug at our feelings so much. They are my ultimate reason everyday. And sometimes I must score myself a fail or a pass. I get a lot of fails. I’m gunning for the tens. How to attain those tens and not lose revenue? That is the true question of the day. I have found writing it all down helps. Mapping it out, creating a plan. When it is written down I can see it all clearly in black and white what needs to be done. The reality is, there are only 24 hours in a day. Of those 24 hours I must sleep too. So this is when my to do list gets a reality check. This is when the ish hits the fan.
What’s most important?
What brings in the money?
What can wait one more day?
3. ‘The only mommy I am ever at war with is me.’ – Shonda Rhimes
Thank you Shonda. I needed this gentle reminder. Forget everyone else. If there is one thing I know, I am their only mother, Stop scoring yourself Thabi and start mothering the best way that you can. Don’t look over the hedge or fence to see how the mother next door is doing, or the one posting their ever so perfect family life on Facebook. Make yourself the best mommy you can only be. And don’t be so hard on yourself. You only live once. Enjoy every memory you make with them. So you got home after they fell asleep yesterday. But did they not just wake up to your smile and warm embrace?! It is not always greener on the other side. Get up, put on your lipstick and do this the best way you know how. That’s all you can do really.
4. ‘Dreams are for Losers.’ – Shonda Rhimes
I think I literally just woke the entire neighborhood up with my ‘laugh out loud’ to this. This was simply hilarious. Shonda is such a genius with her words. You never know what you are going to read next and she just keeps going. The reason this made me laugh is yes, I am a dreamer. I have so many dreams written down in my planners. Some I have accomplished. Some are on the ‘to-do’ list from whenever I have extra time. I have banked millions of dollars in these dreams. I even have balance sheets to prove it. But after reading this, it was a knock on the head. Stop dreaming and start doing. Stop it with the excuses. Time to execute. The best time to get started is now. Send out that proposal, go for that lunch date, launch that product, the best time is NOW! Everything is else will fall into place surely.
5. ‘Dreams are lovely. But they are just dreams. Fleeting ephemeral. Pretty. But dreams do not come true just because you dream them. It’s hard work that makes things happen. It’s hard work that creates change.’ – Shonda Rhimes
There, did you hear that, Shonda just popped my balloon. Pop! Bye bye dreamer. What are you doing about your dream?
6. ‘Lesson one: Ditch the dream, be a doer, not a dreamer.’ – Shonda Rhimes
Easier said than done. How can I become more of a doer. How can I become more productive each day. How can I stop dreaming of all the wonderful things I want to accomplish. Simple. Visioning the end result and going after it. Yes there are going to be failures along the way, but the lesson here is to start and adjust the dream as you go along. How can you achieve your dream with two children? Work out a plan and a schedule and oh goodness me try to stick to it. That snow day will come along and they will be home so you will get no work done. Allow yourself moments to just go of schedule and enjoy their laughter and the mess they make too.
7. ‘Focus on something outside yourself.’ – Shonda Rhimes
Don’t be that person who wakes up one day and wonders where time went. How can you spend your time making a change? How can you help improve other people’s lives?
8. ‘Whenever you see me somewhere succeeding in one area of my life, that almost certainly means that I’m failing in another area in my life’ – Shonda Rhimes
Argggggghhhhh, this made my heart heavy, OMG she is a real person, she can pay countless people to help her succeed, but did she really just say she is …’failing in another area in my life.’ Wow. Such honestly. How many of us mums can say this out loud right now? We fear being laughed and judged more than confessing to this truth. I taking Shonda Rhimes lead and saying out loud.
9. ‘If I am succeeding at one, I am inevitably failing at the other.’ – Shonda Rhimes
‘You can still wake up every single morning and go “I have three amazing kids and I have created work that I am proud of and I absolutely love my life and I would not trade it for anyone else’s life ever.’ – Shonda Rhimes
We must always look within and praise ourselves. Look at your life and see what makes you smile. I am smiling. I am blessed. I will continue to work hard and watch my dreams come to life.
10. ‘My dreams did not come true, but I worked really hard, And I ended up building and empire out of my imagination.’ – Shonda Rhimes.
Wow moment here. Insert explosive fireworks and an audience applauding her. Yes, Shonda you did. Created a whole Shondaland. A whole Day dedicated to you each and every week – Thursday Nights. Ok, can I confess Shonda if I may. I am an epic fan of all your shows. But I am 2 seasons behind on Scandal. I can’t even believe I just typed that. How can I, Thabi is 2 seasons behind. 2 whole seasons? Not 2 whole episodes but seasons. What have I been doing. I need to catch up. But you keep going and not stopping. Now I need to take a vacation just to watch Netflix and binge watch your greatness. I am feeling left out. I am trying to build my empire. So for now that means bye bye TV shows and movies. I can’t watch you and dream at the same time and hope everything aligns itself. You see, Shonda, I am your perfect viewer. I get you? You make me laugh and cry.
Bonus Quote – ‘Be Brave. Be amazing. Be Worthy.’ – Shonda Rhimes
Yes we have to be brave, there are days that the tears and mascara will drip down, pick yourself up, be amazing and worthy. Live each day the best way you can.
How can you make it all work. It’s time to review your processes and see what can you automate? What can be delegated? Where do I start? You simply cannot do it all yourself. I have learnt this over and over again. There is just no way to teach all of this in a blog post, which is why I offer One on One Pick My brain Sessions, to help you get started on our journey of becoming a doer and ditching the dream!
Did you enjoy this post? Please share and help another dreamer get out of their bubble and start being a doer instead. Hit the share button below.
Periscope is my new Netflix hangout. Instead of watching a Movie on Netflix,I have found myself turn more and more to Periscope as a resource and also a source of really amazing people. The possibilities are endless. How to Make Up Experts, Cooking Shows and Education resources. As Marie Forleo said :
I am constantly learning on Periscope, every single day. Periscope broadcasts are only available for only 24 hours and sometimes some of the ‘Periscopers’ drive demand by not keeping their scopes online after they end their LIVE broadcast. This forces you to watch them live.
Here is where I have found a challenge. I have been using my iphone 6 plus cellphone to watch Periscope but here with comes 2 challenges:
My Cellphone Constantly Needs Charging
Well as you know how the story goes, I have noticed that each time I am on Periscope, my battery drains so fast that I have to keep it constantly plugged in to avoid my cellphone from powering down in the middle of a broadcast.
My 6G Cellphone Data Is No Longer Enough to Sustain My Lifestyle
I am always on the go, that means I am not always in a WIFI zone and therefore I rely on my cellphone plan to keep me connected. Last month, to my utter shock, I received the following text message mid month from my cellphone provider :
Hi, It;s Fido, you have used up 90% of your monthly data. If you think you’ll need more, call 611 so we can find the best plan for you.
What! Instant panic mode right. I have had this plan for over 4 years and have never gone over. Pretty much I would use 1G- 2G per month. I liked having the larger plan just in case I ever needed more. That moment finally arrived.
Then a few hours later I received the following text message of doom from my cellphone provider again:
Hi, it’s Fido, You have used up all of your data for the month. Additional data is $10/500MB. Need more? Call 611 so we can find the best plan for you.
What! OMG! It is only mid month, how will I survive. First step, turn off cellphone data. Second step call FIDO and simply buy a larger plan. I am not adjusting my data usage that’s for sure. So I call, Fido and guess what, they do not have a larger data plan. My question, ” How much is your unlimited data plan?” The answer from the friendly customer service rep, who secretly enjoys giving people this answer each time. “There is no unlimited data plan, if you need more data it is an extra $10/500MG.” Oh no, that is certainly not going to work for me. We need a better data plan. What is your highest available data plan. Its 6G! Right, so pretty much this month is going to be a data free month, as I had used it all up and FIDO wants to use this as a money making skim. I hear in USA there are unlimited data plan. So its not impossible. The Canadian cellphone companies just choose not to provide it. Time to find plan B.
Using Periscope on your Desktop:
Plan B, is to watch your Periscopes on your desktop. Go to www.Periscope.tv/ACCOUNTNAME.
This is hmmm, not the best option as you are limited to only watching the broadcast. Commenting and tapping hearts is disabled on your desktop. The alternative is, not watching Periscope at all, so this works out for me just fine. As the saying goes,
Beggers are not choosers.
It gets better. I promise. I found that by switching over to my desktop this frees up my cellphone and I can use it while listening to a broadcast. And using the desktop saves my batter life as well. Awesome.
The added bonus benefit of using Periscope on your desktop, is that you can multitask and continue working in another browser/tab. Periscope will continue to play in the background. That’s right, you can check emails, Facebook and anything else you are working on while you are on Periscope. This is simply perfect. I can multitask and listen to Periscope broadcasts as I work.
And finally guess what, that is automatically less data usage. This is an awesome work around to my current data situation.
Hopefully you found this blog post helpful. Let me know what you think in the comments below.
My 5 business lessons I observed today from this one game that you can easily scale and implement in your business.
Just before I go into these, can someone please give Cam Newton a hug. He really needs one. He is wearing his emotions on his sleeves and cannot pull off a poker face in one of the most important moments of his life. Poor guy. My heart truely goes out to him because he is a young man of color and he is just falling apart.
I am a mother to a baby boy. I am letting him know, in advance, you win some baby boy and you loose some, get up and keep moving. Do not let a set back be your demise. I know it really hurts, but there is even better to come. There will be other Super Bowls.
Now back to the business at hand.
Lesson 1: Make sure your branding is consistent!
Beyoncé killed it with her performance of her latest single –FORMATION– WOW! If there ever was any doubt Beyoncé is great. Today she made sure it was LOUD and CLEAR! Damn, she totally showed up. Consistently in her signature style: Big curly hair, high heels, nylons and dance moves to get you twerking. If you don’t know Beyoncé’s style; a simple search for Beyoncé on YouTube will bring you up to speed with her consistency. This time she came out as a MOTHER, a FEMALE BOSS, confident alpha female representation right there. She spoke to the nay sayers and told them just who she is; a proud mother and wife who works hard, slays it until she owns it.
Yes, I believe those are the qualities of a successful business woman. She could have made it seem all easy, that she does it with no effort. In her words
If you work hard enough, anything is possible. You have to dream BIG. If your dreams do not scare you, they are not BIG enough.
Lesson 3: Sometimes a Great Partnership makes for an Epic result.
You saw what they did there. Beyoncé, Coldplay and Bruno. Oh yes. It was FIST PUMPING. Pure genius. Sometimes partnering with someone else will make you both shine! Your partnership will drawn in more viewers and the combined results will be phenomenal. That is the value of a successful woman. You can work alone. And work harder. Or your can partner and get even BIGGER results.
Lesson 4: Everything does not go according plan.
All the rehearsals could not have foreseen Beyoncé missing a step. She almost fell down. It is what she did in that moment, that stood out to me. There was a lot at stake. She pulled herself up! And kept going. Brilliant! They will bring you down. They will tell you you are not good enough. It is how you carry yourself that will take you to the next level. I wonder what was going through her mind in that moment. Maybe she imagined her daughter, Blue Ivy. You need to vision your end point. What are you doing it all for? It has to be all worth it in the end.
Lesson 5: Make your big announcement.
First get them all excited, build the value and then make your announcement. Beyoncé turned up, and showed her worth. Then announced her world tour with pre-sale tickets, February 9th for her Beyhive fan club members and American Express card members. I hope you spotted the business lesson there. She is driving traffic to her fan club. So basically if you were not yet a fan, guest what you have to do if you want those tickets. Sign up and join the masses and just because she can, she also partnered up with American Express, that too is driving traffic their way for fans to get the American Express card. That sounds to me like Beyonce’s passive income generation. Nice. How many of her fans are getting ready to make that purchase. After that performance they know she will deliver. Tickets for the Formation World Tour go on sale February 15th.
Your turn, how can you scale these ideas and implement into your business today. We can talk about your business strategy.Click here to get started.
I just sent out a tweet to join in on the Super Bowl action. There are hashtags going around so that is enough to get my attention. Full disclosure alert: I have never ever watched a Super Bowl Game. Not one, but I am making it a point that I do not miss out on this much attention.
As an online business owner, I have to pay attention to this live event. Did you know that the average cost of a commercial that has a spot during the Super Bowl 50 game has paid approximately $5,000,000.00 – repeat after me: FIVE MILLION DOLLARS. They have hired the best of the best to create their ad campaigns and maximize that $5,000,000.00 budget. Facts on the table, I do not have a $5,000,000.00 advertising budget, but what I can leverage is the power of Social Media to participate and engage with Super Bowl Fans.
Social Media Platform + Wifi Connection = Free Targeted Audience at your fingertips. What you do with this Gold mine is what will count.
Let me show you how to use this Gold mine to convert to our bank account. Click here to get started.
There is going to be a lot of noise so the key is to stand out from the rest. Be different or be very entertaining with your meme. You never know, yours could be the one that gets shared over and over and over again. Make sure you brand it with either your website or logo.
Here is my strategy for tomorrow:
I have created my meme for my Social Media Platforms, that I am going to post strategically. I have also curated the Hashtags I will use. I have also read up a bit, did a little research so that I can follow along in conversations and comment authentically in a non spammy kind of way.
That’s right in Social Media World, this is news worthy. What is it? You wonder.
It is one thing everyone with more than one Instagram account has been anxiously waiting for. Some got it earlier than others. Those are the android users! How could Instagram betray us iOS users and keep us waiting. You see as iOS users we are not used to waiting. We are used to getting first dibs. So we will just assume Instagram wanted to make sure we are not dissappointed and kept test and test for our ULTIMATE satisfaction.
Instagram has done it again. They have finally released this functionality to iOS users too. Ok, wait before you rush off and pull out your app to check it out, there is a little disclaimer: They are releasing it slowly in phases. I’m just excited because finally it is here and I can save time on Instagram.
Remember there are 500 MILLION active users and other accounts your idea client can visit. Why must they knock first and wait for access. This turns customers away before they ever see what you are all about. Take a moment NOW and change your INSTAGRAM privacy settings to PUBLIC. Are your still uncomfortable about this?! Imagine you have a BRICK and Mo-tar store on a very popular street in your city, with a good amount of walk in traffic. In Montreal this would be a store on St. Catherine, Downtown. And your door is locked but there is a sign at the door that reads;
Knock first and wait to be granted access before you can walk into my store and spend your hard earned money.
This can be a turn off to some and therefore you are missing on sales opportunities.
Now that your PRIVACY settings are no longer in the way, it is time to AUDIT your existing account. Remove all those ever so adorable photos of your children or your pet. Those random food shots that you posted while you where on date night with bad lighting.
How many likes did you get for that picture? How much engagement did you get out of it? How man times did it result in someone saying oh that is so great let me also go and check out her website and oh wait look I can also join her mailing list.
If the picture is not relevant to your target customer that you want to attract to your account on Instagram – then I urge you once again DELETE it! You can always open a personal account and post all the pictures you like. But if it for business purposes you will have to complete this AUDIT.
Here are the 5 Reason’s Why your Business should be on Instagram:
Build Engagement with your Customers Online.
Instagram does this very well. If your posts are well planned and posted with a hashtag strategy you will begin to attract your ideal audience who will want to engage with you.
Attract new customers
Each time you post a new photo, you are marketing your business for free on Instagram and attracting new customers to your product or service. Give value constantly to gain trust and attract our ideal customers.
Ideal for a Product Launch
Build awareness on your upcoming launch. It could be a pre-sale to your book release. Generating a buzz before the book becomes available , creating a demand before our official launch date. Once the product is ready announce the release date and offer an added bonus for purchasing the book in advance. It could be access to your closed Facebook Group or a discount coupon they can use to save on free shipping.
Creates brand awareness for your product to a global market
When more people know and like your product, this means that more people can purchase your product. The more the purchase the more revenue you are generating from free Instagram traffic.
Engage with your customers
When your customers who buy and like your product use your custom hashtag to post pictures on Instagram and show how the are using your product with a caption about it, you can feature these posts on your account as customer testimonials and give the customer a shout out to show that you have noticed their post. This drives engagement and sales as customers like to see social proof that someone else has bought it too.