There is such an adrenaline rush I get when I speak to women in business and show them how by changing their business tools and using resources will help them overall.
What gives me an even bigger rush is when they implement these strategies and see the results. That alone, seeing my clients get results and watch their business transform and grow, that is my ultimate satisfaction.
When I talk to online business owners, a lot of them tell me why they are frustrated and that nothing they have tried on their own is working for them.
I get it, because I have been in the same boat! I have not always been the confident woman in business. In fact I started out with no clue if anything at all will work as I had planned.
But somehow along the way, I saw results and this propelled me to track my performance and repeat the success model, with that I started helping others solving their “business problems”.
I realized that many of the people who were coming to me for help had one thing in common, a desire to succeed and do better but they were overworked and super stressed trying to figure everything out on their own. Trying to learn every Social Media platform there is, spending time trying to do their own book keeping, trying to work out their mailing processes. All this contributed to their stress levels and took time from what it is they actually where good at.
That’s about the time that I started offering coaching services and teaching other women in business digital strategies
and Why You Should Too
I realized that I was now helping women to earn more in their businesses, so they could take better care of their families financially and in turn afford to hire experts to help in the areas they were not so great at and free up their precious time to do what they really were good at.
This is why I love what I do!
And it all started with my passion and teaching women in business how to be successful using what they already have.
Please subscribe to my Youtube Channel and benefit from helpful tips that you can start to implement today by creating a passive income revenue source.
On this Monday morning, I’d like to inspire you as a business owner to always be evolving in what you do. In today’s world there are so many ways to add revenue to the bottom line. I will go over how to set up your passive income systems, that will put your sales into auto pilot and generate revenue for you over and over again.
Today I woke up to 5 PayPal notifications on my iPhone. Well it made me smile, as I realized, while I slept my business continued. Hey, I mean you could go to bed and dream of making money. I simply, went to bed and woke up to PayPal notifications. Talk about starting your day right. Well wait a minute that doesn’t sound right. I am actually a very humble person but I thought to write this blog post to highlight the value of having systems in place that work for you while you are not working. Systems that allow you to create a passive income revenue stream.
This is very important to me. Why? It allows me to free up my time and spend valuable hours with my children, so that I do not miss them growing up and blame it on the business. Having systems in place allows me time for them. Systems that allow us to travel and if setup correctly continue generating passive income while we are away.
So when I say I wake up happy to PayPal notifications, does not mean I only live for them but they allow me the luxury to be the best mum possible to my children. So yes, the notifications put a smile on my face along with everything else that makes me smile each morning. I do not want to bore you with the details or else we will easily move from a business blog post to multiple stories about my children.
So I decided to blog about it here with you and share how this Serial Business Owner a.k.a. Multi-passionate Business Woman makes money while she sleeps.
What systems do I have in place that allow the automation of purchases even when I am not working?
I am a Multi-passionate Business Woman. I find opportunities to make money or invest in. However the formula is the same regardless of what industry you are in or what niche you serve.
Get a URL, put together a few pages, launch and sit back while the money comes in. Right? Wrong!
Design a Landing Page
There is an old saying build it and they will come! Sadly this is not quite the case in business. You have to put in more work than just yay I have a website. They will mysteriously find it and I will make a killing in sales. Keep reading to see why your website is relevant to you making money while you sleep.
Build your Mailing List
Use social media to build a following of your ideal customers. Choose a platform that your idea customers hangout on. Post consistently and establish your expertise. Use the 80:20 formula. 80 percent of your posts should be giving value and showing off your expertise. 20 percent of your posts should be call to action posts. That is, posts which end with a call to action. An action you want your ideal potential customer to take. This is gold! You are using this to send your target audience to your website that you have ready to capture their email address and add their email to your mailing list.
Nurture your Email Subscribers/ Setup an Email Sequence.
There are email providers that you can setup a free account to nurture your new email subscribers by setting up an email sequence to nurture these leads. You want to do this so that you are warming them up for the sale. Leading them through a series of emails that you have scheduled. It could a new product that you are launching and only members of your email list can purchase ahead of time at a special price before you make it live on the website at full price. It could be a flash sale promotion or discount code they can apply at check out.
This is all setup once and just let the email processor take care of the rest.
Setup a PayPal Account to Process your Passive Income
You will need a PayPal account setup to process your sale. Create a button that you can add to your website or email sequence that they can click on and process payment. It is important to keep everything very simple and easy for the customer to easily complete the sale. You want to build interest in your email sequence so that they are throwing their credit card at you to process. Make sure your offer is irresistible. Add bonuses. Adding more value to your offer. Ensure you highlight that this offer is time sensitive, e.g. purchase before 11:59PM before the regular price of $XXX.XX becomes effective. Stick to your timeline and make no exceptions.
Create An Irresistible Free Gift
An irresistible free gift helps move your ideal potential customer of your social media platform onto your landing page and they exchange their email address for this free gift. Now that you have lured them for your free gift. Now you can market to them directly in their inbox!
In my signature program Social Media + Sales Funnels = $uccess I go over the this in more detail step by step and you learn how to set this up so that you wake up happy to payment notifications for your business. Going into autopilot allows you to take time to enjoy the things that matter most to you, in my case it is spending time with my family and allows us to enjoy life, take vacations and work from whereever.
Want to learn to earn money while you sleep? I have reserved a seat for you at my next full day Mastermind on Jul 8th, 2016. Click here for more information and save yourself a spot.
Social Media Strategies and Sales Funnels = SUCCE$$™
Businesses are using Social Media strategies to engage their audience. Collect audiences information and nurturing this audience by using Sales Funnels. Sales Funnels are key to the success of our campaign, they are an email marketing sequence communicating automatically with your audience. This sequence can be used to introduce products, exclusive discounts or services. Businesses are seeing success in their marketing campaigns when they implement this strategy. You can too by setting up your Social Media Strategy and Sales Funnel Sequence.
Social Media has become a core value for many businesses. Gone are the days when it was associated with employees slacking off on the job. Gone are the days when it was frowned upon to be on Facebook during office hours. It has become more acceptable and in some organizations a whole department or team has been created to run Social Media Campaigns. And in other companies they have taken the added step of Build Communities and Engaging the customer. The key however is to be authentic.
If you are looking to be successful online and mark your presence in the online realm this is a must attend event for you.
Today’s market comprises of Millennials. It is our role as business owners to master how to sell to them. If they do not like what the see, who you are, your online presence isn’t up to speed, you might as well close shop. They are not buying from you.
Research has shown that old marketing methods are dying. Networks are struggling to fill up advertising space. Newspaper companies are slowing becoming a dinosaur. They are moving into the digital space. How can you use Social Media to build your following and convert these into dollars in your bank account?
Click here to register for Social Media + Sales Funnels = SUCCE$$™ . I can’t wait to see you on April 29th, 2016 at the beautiful Restaurant Ossiano.
Next, prep by following @ThabiNyoni on Instagram and watch me count down to Friday April 29th, 2016.
I just sent out a tweet to join in on the Super Bowl action. There are hashtags going around so that is enough to get my attention. Full disclosure alert: I have never ever watched a Super Bowl Game. Not one, but I am making it a point that I do not miss out on this much attention.
As an online business owner, I have to pay attention to this live event. Did you know that the average cost of a commercial that has a spot during the Super Bowl 50 game has paid approximately $5,000,000.00 – repeat after me: FIVE MILLION DOLLARS. They have hired the best of the best to create their ad campaigns and maximize that $5,000,000.00 budget. Facts on the table, I do not have a $5,000,000.00 advertising budget, but what I can leverage is the power of Social Media to participate and engage with Super Bowl Fans.
Social Media Platform + Wifi Connection = Free Targeted Audience at your fingertips. What you do with this Gold mine is what will count.
Let me show you how to use this Gold mine to convert to our bank account. Click here to get started.
There is going to be a lot of noise so the key is to stand out from the rest. Be different or be very entertaining with your meme. You never know, yours could be the one that gets shared over and over and over again. Make sure you brand it with either your website or logo.
Here is my strategy for tomorrow:
I have created my meme for my Social Media Platforms, that I am going to post strategically. I have also curated the Hashtags I will use. I have also read up a bit, did a little research so that I can follow along in conversations and comment authentically in a non spammy kind of way.
That’s right in Social Media World, this is news worthy. What is it? You wonder.
It is one thing everyone with more than one Instagram account has been anxiously waiting for. Some got it earlier than others. Those are the android users! How could Instagram betray us iOS users and keep us waiting. You see as iOS users we are not used to waiting. We are used to getting first dibs. So we will just assume Instagram wanted to make sure we are not dissappointed and kept test and test for our ULTIMATE satisfaction.
Instagram has done it again. They have finally released this functionality to iOS users too. Ok, wait before you rush off and pull out your app to check it out, there is a little disclaimer: They are releasing it slowly in phases. I’m just excited because finally it is here and I can save time on Instagram.
Remember there are 500 MILLION active users and other accounts your idea client can visit. Why must they knock first and wait for access. This turns customers away before they ever see what you are all about. Take a moment NOW and change your INSTAGRAM privacy settings to PUBLIC. Are your still uncomfortable about this?! Imagine you have a BRICK and Mo-tar store on a very popular street in your city, with a good amount of walk in traffic. In Montreal this would be a store on St. Catherine, Downtown. And your door is locked but there is a sign at the door that reads;
Knock first and wait to be granted access before you can walk into my store and spend your hard earned money.
This can be a turn off to some and therefore you are missing on sales opportunities.
Now that your PRIVACY settings are no longer in the way, it is time to AUDIT your existing account. Remove all those ever so adorable photos of your children or your pet. Those random food shots that you posted while you where on date night with bad lighting.
How many likes did you get for that picture? How much engagement did you get out of it? How man times did it result in someone saying oh that is so great let me also go and check out her website and oh wait look I can also join her mailing list.
If the picture is not relevant to your target customer that you want to attract to your account on Instagram – then I urge you once again DELETE it! You can always open a personal account and post all the pictures you like. But if it for business purposes you will have to complete this AUDIT.
Here are the 5 Reason’s Why your Business should be on Instagram:
Build Engagement with your Customers Online.
Instagram does this very well. If your posts are well planned and posted with a hashtag strategy you will begin to attract your ideal audience who will want to engage with you.
Attract new customers
Each time you post a new photo, you are marketing your business for free on Instagram and attracting new customers to your product or service. Give value constantly to gain trust and attract our ideal customers.
Ideal for a Product Launch
Build awareness on your upcoming launch. It could be a pre-sale to your book release. Generating a buzz before the book becomes available , creating a demand before our official launch date. Once the product is ready announce the release date and offer an added bonus for purchasing the book in advance. It could be access to your closed Facebook Group or a discount coupon they can use to save on free shipping.
Creates brand awareness for your product to a global market
When more people know and like your product, this means that more people can purchase your product. The more the purchase the more revenue you are generating from free Instagram traffic.
Engage with your customers
When your customers who buy and like your product use your custom hashtag to post pictures on Instagram and show how the are using your product with a caption about it, you can feature these posts on your account as customer testimonials and give the customer a shout out to show that you have noticed their post. This drives engagement and sales as customers like to see social proof that someone else has bought it too.