My 5 business lessons I observed today from this one game that you can easily scale and implement in your business.
Just before I go into these, can someone please give Cam Newton a hug. He really needs one. He is wearing his emotions on his sleeves and cannot pull off a poker face in one of the most important moments of his life. Poor guy. My heart truely goes out to him because he is a young man of color and he is just falling apart.
I am a mother to a baby boy. I am letting him know, in advance, you win some baby boy and you loose some, get up and keep moving. Do not let a set back be your demise. I know it really hurts, but there is even better to come. There will be other Super Bowls.
Now back to the business at hand.
Lesson 1: Make sure your branding is consistent!
Beyoncé killed it with her performance of her latest single – FORMATION – WOW! If there ever was any doubt Beyoncé is great. Today she made sure it was LOUD and CLEAR! Damn, she totally showed up. Consistently in her signature style: Big curly hair, high heels, nylons and dance moves to get you twerking. If you don’t know Beyoncé’s style; a simple search for Beyoncé on YouTube will bring you up to speed with her consistency. This time she came out as a MOTHER, a FEMALE BOSS, confident alpha female representation right there. She spoke to the nay sayers and told them just who she is; a proud mother and wife who works hard, slays it until she owns it.
Yes, I believe those are the qualities of a successful business woman. She could have made it seem all easy, that she does it with no effort. In her words
I grind till I own it. I twirl out my haters!
Lesson 2: Anything is Possible.
If you work hard enough, anything is possible. You have to dream BIG. If your dreams do not scare you, they are not BIG enough.
Lesson 3: Sometimes a Great Partnership makes for an Epic result.
You saw what they did there. Beyoncé, Coldplay and Bruno. Oh yes. It was FIST PUMPING. Pure genius. Sometimes partnering with someone else will make you both shine! Your partnership will drawn in more viewers and the combined results will be phenomenal. That is the value of a successful woman. You can work alone. And work harder. Or your can partner and get even BIGGER results.
Lesson 4: Everything does not go according plan.
All the rehearsals could not have foreseen Beyoncé missing a step. She almost fell down. It is what she did in that moment, that stood out to me. There was a lot at stake. She pulled herself up! And kept going. Brilliant! They will bring you down. They will tell you you are not good enough. It is how you carry yourself that will take you to the next level. I wonder what was going through her mind in that moment. Maybe she imagined her daughter, Blue Ivy. You need to vision your end point. What are you doing it all for? It has to be all worth it in the end.
Lesson 5: Make your big announcement.
First get them all excited, build the value and then make your announcement. Beyoncé turned up, and showed her worth. Then announced her world tour with pre-sale tickets, February 9th for her Beyhive fan club members and American Express card members. I hope you spotted the business lesson there. She is driving traffic to her fan club. So basically if you were not yet a fan, guest what you have to do if you want those tickets. Sign up and join the masses and just because she can, she also partnered up with American Express, that too is driving traffic their way for fans to get the American Express card. That sounds to me like Beyonce’s passive income generation. Nice. How many of her fans are getting ready to make that purchase. After that performance they know she will deliver. Tickets for the Formation World Tour go on sale February 15th.
Your turn, how can you scale these ideas and implement into your business today. We can talk about your business strategy. Click here to get started.