Strategic Planning To Gain Views On Youtube

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As an online business strategist, I am always curious to figure how things work. Nothing is really by chance. All those YouTube accounts with millions of subscribers did not happen just by chance. It takes a lot of work but it all starts with STARTING.

If you do not try, give it a shot, you will not know the outcome. However, the first step is always to take that leep of faith. Upload that video and watch the results. A week ago today, we witnessed one of the most watched weddings of the year, the wedding of Prince Harry and Meghan Markle. Notice what I just did there, I just reference to his Royal Highness and her Royal Highness the Duke and Duchess of Sussex. I strategically used their names and added them to this post so that I can later add their names to my tags, helps with the google ranking of this article. Another reason, their wedding is one of the most googled search phrases right now, so I am strategically riding on their coat tails so to speak.

The same applies in your business and in this case your YouTube Channel.

thabinyoni-youtube video strategies

YouTube Views

Guilty confession, I was testing out YouTube, figuring out how to master this platform that I honestly have not given much thought, however, I need to master it so, in order to inturn advise my clients. One key element with YouTube is to continuously be posting videos. Please note, not just random videos, but strategic videos, videos that speak to your audience. Know your audience and what questions they are asking in order to answer that question with a video.

YouTube has a high price to gain monetary exposure from this platform directly from YouTube, but it provides a global platform like no other to build your audience and sell to them via your websites or affiliate links.

… But how?

Simple, on YouTube you need to accumulate 4,000 hours and 1,000 subscribers, on your channel within 12months, before you can start making money from YouTube. Honestly that’s a lot of hours. It is not impossible, however it takes strategic planning. My video has earned me 1,000 hours and over 30,000 views as I type this post. This video is organic and is growing all on its own, and these stats are only from one week. I predict within a year I will have accumulated the 4,000 hours required to monetize this channel. However my work is not done. There is also the question of how to accumulate the 1,000 subscribers.

…How did a YouTube Channel with no SUBSCRIBERS gain over 60,000 views in 7 days?

Seems impossible right?! Everything is possible with a strategy in play.

Tips to gain views for your video:

  1. Use of a controversial title, while everyone else was posting videos on Meghan and Harry, I picked a different angle altogether, however still relative to the Royal Wedding.
  2. Using a catchy custom YouTube Thumbnail also known as click bait
  3. Use of the Royal Wedding, a globally viewed event and joining the conversation ahead of the crowd to gain views
  4. Use of YouTube Studio and tracking how your video is doing, adjust where needed.
  5. Add additional videos related to the topic and create a playlist to keep viewers on your channel. Adds more than views as well to your other channels.
  6. Engage with your viewers, ask them to subscribe to your channel
  7. Use the description area to your advantage, you have up to 5,000 characters in the description section, so ensure to add all relevant information along with links to your other social Media platforms. This will ensure the viewer/subscribers sees your brand in other platforms as well as they become familiar with your brand. Tip – adding a link to a paid or free product will help monetize this channel on your website and grow your revenue.

Want to know how to apply this to your specific channel. I go into more detail in my eBook available here.

Comment below if you found this post helpful.


One Question Everyone Asked About My Recent Trip To Disney

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I just got back from an amazing Spring Break Trip to Walt Disney World located in Orlando, Florida. I have to confess, going to Disney has not been on my bucket list of things to do, EVER, as a matter of fact I have never dreamt of going there.

Fast forward to February, 2018, I received notification of the upcoming spring break schedule and began to look for last minute spring break vacation ideas for what I can do with my 3 year old son and 7 year old daughter.

Walt Disney Ticket Counter

I quickly realised we needed to go somewhere warm as the 2018 Canadian winter had been so long and cold this year. I quickly did a google search that revealed that we must go to Florida to warm up. Travelling with 2 children is not the easiest thing so I chose to go somewhere close and convenient for a 5 day vacation. I did not prepare for how, I would be in awe once we arrived at Walt Disney World. It has to be one of the best experiences I have had to date. As soon as we saw the purple highways signs,we were so excited. My children squealed with joy. There is something about the Disney business model that is just captivating. Everything about it is designed to keep you happy. All the employees are ever smiling and are quick to jump to assistance. Their mandate is clear, keep all guests happy including the youngest guests.

What I was not counting on or had no idea was the amazing time we would have and that this would officially be in my children’s eyes “The best day ever!” Even the Disney Fantasy Parade at Walt Disney’s Magic Kingdom was the highlight of our trip. Press Play ( YouTube video ) for highlights from the Fantasy Parade

They had no idea until they actually got to Disney that they were about to experience their greatest dreams.

I will never forget the joy and excitement they had and I thought let me capture this moment and let other families know that Disney can be anyone’s reality.

I certainly have learnt from our trip and the one thing that everyone keeps asking over and over again is:

how did we survive the long queues.

Each time I answered back we did not have to line up, the responses would equally be astonished. So I have written this eBook, that will be available June 1, 2018 on Amazon for Kindle download: The Ultimate Guide to Walt Disney World Magic Kingdom which provides tips and tricks to avoid the lineups at Magic Kingdom Park and experience the excitement and Magic with out having to worry about how long you will have to line up for an attraction. Join my mailing list to receive an alert once the eBook is ready.

If you have any questions you would like to ask me for your upcoming trip to Disney, I will be happy to answer. I am available via my email address or on Social Media: Instagram DM, Facebook. 

Disney Magic Kingdom Guide For First Time Visitors.