5 Lessons learned from Super Bowl Sunday 2016

Posted on February 8, 2016February 8, 2016 by admin

My 5 business lessons I observed today from this one game that you can easily scale and implement in your business.

Just before I go into these, can someone please give Cam Newton a hug. He really needs one. He is wearing his emotions on his sleeves and cannot pull off a poker face in one of the most important moments of his life. Poor guy. My heart truely goes out to him because he is a young man of color and he is just falling apart.

I am a mother to a baby boy. I am letting him know, in advance, you win some baby boy and you loose some, get up and keep moving. Do not let a set back be your demise. I know it really hurts, but there is even better to come. There will be other Super Bowls.

Now back to the business at hand.

Lesson 1: Make sure your branding is consistent!

Beyoncé killed it with her performance of her latest single – FORMATION – WOW! If there ever was any doubt Beyoncé is great. Today she made sure it was LOUD and CLEAR! Damn, she totally showed up. Consistently in her signature style: Big curly hair, high heels, nylons and dance moves to get you twerking. If you don’t know Beyoncé’s style; a simple search for Beyoncé on YouTube will bring you up to speed with her consistency. This time she came out as a MOTHER, a FEMALE BOSS, confident alpha female representation right there. She spoke to the nay sayers and told them just who she is; a proud mother and wife who works hard, slays it until she owns it.

Yes, I believe those are the qualities of a successful business woman. She could have made it seem all easy, that she does it with no effort. In her words

I grind till I own it. I twirl out my haters!

Ouch.

Lesson 2: Anything is Possible.

You just might be a black Bill Gates in the making.

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If you work hard enough, anything is possible. You have to dream BIG. If your dreams do not scare you, they are not BIG enough.

Lesson 3: Sometimes a Great Partnership makes for an Epic result.

You saw what they did there. Beyoncé, Coldplay and Bruno. Oh yes. It was FIST PUMPING. Pure genius. Sometimes partnering with someone else will make you both shine! Your partnership will drawn in more viewers and the combined results will be phenomenal. That is the value of a successful woman. You can work alone. And work harder. Or your can partner and get even BIGGER results.

Lesson 4: Everything does not go according plan.

All the rehearsals could not have foreseen Beyoncé missing a step. She almost fell down. It is what she did in that moment, that stood out to me. There was a lot at stake. She pulled herself up! And kept going. Brilliant! They will bring you down. They will tell you you are not good enough. It is how you carry yourself that will take you to the next level. I wonder what was going through her mind in that moment. Maybe she imagined her daughter, Blue Ivy. You need to vision your end point. What are you doing it all for? It has to be all worth it in the end.

Lesson 5: Make your big announcement.

First get them all excited, build the value and then make your announcement. Beyoncé turned up, and showed her worth. Then announced her world tour with pre-sale tickets, February 9th for her Beyhive fan club members and American Express card members. I hope you spotted the business lesson there. She is driving traffic to her fan club. So basically if you were not yet a fan, guest what you have to do if you want those tickets. Sign up and join the masses and just because she can, she also partnered up with American Express, that too is driving traffic their way for fans to get the American Express card. That sounds to me like Beyonce’s passive income generation. Nice. How many of her fans are getting ready to make that purchase. After that performance they know she will deliver. Tickets for the Formation World Tour go on sale February 15th.

Your turn, how can you scale these ideas and implement into your business today. We can talk about your business strategy. Click here to get started.

How to Leverage Social Media During the Super Bowl Game

Posted on February 7, 2016February 7, 2016 by admin

I just sent out a tweet to join in on the Super Bowl action. There are hashtags going around so that is enough to get my attention. Full disclosure alert: I have never ever watched a Super Bowl Game. Not one, but I am making it a point that I do not miss out on this much attention.

As an online business owner, I have to pay attention to this live event. Did you know that the average cost of a commercial that has a spot during the Super Bowl 50 game has paid approximately $5,000,000.00 – repeat after me: FIVE MILLION DOLLARS. They have hired the best of the best to create their ad campaigns and maximize that $5,000,000.00 budget. Facts on the table, I do not have a $5,000,000.00 advertising budget, but what I can leverage is the power of Social Media to participate and engage with Super Bowl Fans.

Social Media Platform + Wifi Connection = Free Targeted Audience at your fingertips. What you do with this Gold mine is what will count.

Social Media+Wifi = Free Targeted Audience at your fingertips.

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Let me show you how to use this Gold mine to convert to our bank account. Click here to get started.

There is going to be a lot of noise so the key is to stand out from the rest. Be different or be very entertaining with your meme. You never know, yours could be the one that gets shared over and over and over again. Make sure you brand it with either your website or logo.

Here is my strategy for tomorrow:

I have created my meme for my Social Media Platforms, that I am going to post strategically. I have also curated the Hashtags I will use. I have also read up a bit, did a little research so that I can follow along in conversations and comment authentically in a non spammy kind of way.

Multiple Instagram Account Login Now Possible

Posted on February 4, 2016 by admin

Breaking News!

That’s right in Social Media World, this is news worthy. What is it? You wonder.

It is one thing everyone with more than one Instagram account has been anxiously waiting for. Some got it earlier than others. Those are the android users! How could Instagram betray us iOS users and keep us waiting. You see as iOS users we are not used to waiting. We are used to getting first dibs. So we will just assume Instagram wanted to make sure we are not dissappointed and kept test and test for our ULTIMATE satisfaction.

So Voila, just like that Instagram has added multiple account switching for some users.

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Instagram has done it again. They have finally released this functionality to iOS users too. Ok, wait before you rush off and pull out your app to check it out, there is a little disclaimer: They are releasing it slowly in phases. I’m just excited because finally it is here and I can save time on Instagram.

5 Reasons Why You Should Start Using Instagram Today

Posted on January 29, 2016January 29, 2016 by admin

Instagram has been around for since October 2010 and has over 500 MILLION active users each day. This is an ever growing platform that allows for one on one engagement with your idea customers.

Here are 5 reason’s why you should also be engaging more on your Instagram Account.

Before I begin here is a BONUS tip.

If your account is for BUSINESS it should not be PRIVATE. This is a BIG no no.

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Remember there are 500 MILLION active users and other accounts your idea client can visit. Why must they knock first and wait for access. This turns customers away before they ever see what you are all about. Take a moment NOW and change your INSTAGRAM privacy settings to PUBLIC. Are your still uncomfortable about this?! Imagine you have a BRICK and Mo-tar store on a very popular street in your city, with a good amount of walk in traffic. In Montreal this would be a store on St. Catherine, Downtown. And your door is locked but there is a sign at the door that reads;

Knock first and wait to be granted access before you can walk into my store and spend your hard earned money.

This can be a turn off to some and therefore you are missing on sales opportunities.

Now that your PRIVACY settings are no longer in the way, it is time to AUDIT your existing account. Remove all those ever so adorable photos of your children or your pet. Those random food shots that you posted while you where on date night with bad lighting.

How many likes did you get for that picture? How much engagement did you get out of it? How man times did it result in someone saying oh that is so great let me also go and check out her website and oh wait look I can also join her mailing list.

If the picture is not relevant to your target customer that you want to attract to your account on Instagram – then I urge you once again DELETE it! You can always open a personal account and post all the pictures you like. But if it for business purposes you will have to complete this AUDIT.

Here are the 5 Reason’s Why your Business should be on Instagram:

Build Engagement with your Customers Online.

Instagram does this very well. If your posts are well planned and posted with a hashtag strategy you will begin to attract your ideal audience who will want to engage with you.
Attract new customers

Each time you post a new photo, you are marketing your business for free on Instagram and attracting new customers to your product or service. Give value constantly to gain trust and attract our ideal customers.
Ideal for a Product Launch

Build awareness on your upcoming launch. It could be a pre-sale to your book release. Generating a buzz before the book becomes available , creating a demand before our official launch date. Once the product is ready announce the release date and offer an added bonus for purchasing the book in advance. It could be access to your closed Facebook Group or a discount coupon they can use to save on free shipping.
Creates brand awareness for your product to a global market

When more people know and like your product, this means that more people can purchase your product. The more the purchase the more revenue you are generating from free Instagram traffic.
Engage with your customers

When your customers who buy and like your product use your custom hashtag to post pictures on Instagram and show how the are using your product with a caption about it, you can feature these posts on your account as customer testimonials and give the customer a shout out to show that you have noticed their post. This drives engagement and sales as customers like to see social proof that someone else has bought it too.

These are my Instagram tips. Visit our Shop Page to order our INSTAGRAM MAKEOVER™ MINI EBOOK to begin your Instagram journey.

Are You Ready for Periscope?!

Posted on January 12, 2016January 12, 2016 by admin

Have you ever wondered what Periscope is – but are unsure where to begin or how to get started without seeming outdated to your tribe?

Periscope is a Social Media App that you can download to your smartphone and use to livestream your own content to a GLOBAL AUDIENCE.

Periscope allows you to livestream to your followers – but you have none, right?, as a first timer on Periscope! That is nothing to worry about. Once you hit the BROADCAST button – your stream will go LIVE globally. Literally anyone who is on PERISCOPE at the time of your BROADCAST can view your LIVESTREAM.

Now that you have their attention, your CONTENT is what will determine if they will stay with you and view the rest of your LIVESTREAM. So the key is to ENGAGE your AUDIENCE.

Unfortunately, you cannot upload a PERFECTLY edited video. It is LIVESTREAMING the second you hit BROADCAST. But you are always in control of whether you want to continue or END the broadcast. Your video will be available to anyone to replay for 24 hours. After the 24 hours it will be automatically become unavailable.

Have you asked yourself if you really need to create another social media account and get started using Periscope?

If you are a business owner and would like to engage your customers with your BRAND the answer is YES! You determine the pace you post at, how many times a week you will broadcast, how long each broadcast will be. You are in ABSOLUTE control.

This will allow your customers to get to know you and your company on a different level. Your personality will have to shine through on your broadcasts to retain your viewers.

What are the benefits of having a Periscope Account?

Reaching a wider audience and your potential customers where they are; on their SMARTPHONE. If you are a product – based business this will help give you a GLOBAL REACH.

Not sure if you should join the PERISCOPE train. Keep in mind that unless you start, you will never know how this could have impacted your business.

Do something today that your future self will thank you for.

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Download our Social Media Guide: Periscope 101 here to get started right away.

It is a jam-packed guide that will help you intuitively set up your Periscope account. This Guide includes a Periscope Planner, Periscope Content Calendar and Periscope Notepad to help you plan out our Periscopes.

The time to get started is NOW!

Click here to download your step by step guide to setting up our PERISCOPE account.

Lesson 1: Make sure your branding is consistent!

Lesson 2: Anything is Possible.

Lesson 3: Sometimes a Great Partnership makes for an Epic result.

Lesson 4: Everything does not go according plan.

Lesson 5: Make your big announcement.

Here is my strategy for tomorrow:

Breaking News!

Here are the 5 Reason’s Why your Business should be on Instagram:

Build Engagement with your Customers Online.

Attract new customers

Ideal for a Product Launch

Creates brand awareness for your product to a global market

Engage with your customers

Have you ever wondered what Periscope is – but are unsure where to begin or how to get started without seeming outdated to your tribe?

Have you asked yourself if you really need to create another social media account and get started using Periscope?

What are the benefits of having a Periscope Account?