That’s right in Social Media World, this is news worthy. What is it? You wonder.
It is one thing everyone with more than one Instagram account has been anxiously waiting for. Some got it earlier than others. Those are the android users! How could Instagram betray us iOS users and keep us waiting. You see as iOS users we are not used to waiting. We are used to getting first dibs. So we will just assume Instagram wanted to make sure we are not dissappointed and kept test and test for our ULTIMATE satisfaction.
Instagram has done it again. They have finally released this functionality to iOS users too. Ok, wait before you rush off and pull out your app to check it out, there is a little disclaimer: They are releasing it slowly in phases. I’m just excited because finally it is here and I can save time on Instagram.
Instagram has been around for since October 2010 and has over 500 MILLION active users each day. This is an ever growing platform that allows for one on one engagement with your idea customers.
Here are 5 reason’s why you should also be engaging more on your Instagram Account.
Remember there are 500 MILLION active users and other accounts your idea client can visit. Why must they knock first and wait for access. This turns customers away before they ever see what you are all about. Take a moment NOW and change your INSTAGRAM privacy settings to PUBLIC. Are your still uncomfortable about this?! Imagine you have a BRICK and Mo-tar store on a very popular street in your city, with a good amount of walk in traffic. In Montreal this would be a store on St. Catherine, Downtown. And your door is locked but there is a sign at the door that reads;
Knock first and wait to be granted access before you can walk into my store and spend your hard earned money.
This can be a turn off to some and therefore you are missing on sales opportunities.
Now that your PRIVACY settings are no longer in the way, it is time to AUDIT your existing account. Remove all those ever so adorable photos of your children or your pet. Those random food shots that you posted while you where on date night with bad lighting.
How many likes did you get for that picture? How much engagement did you get out of it? How man times did it result in someone saying oh that is so great let me also go and check out her website and oh wait look I can also join her mailing list.
If the picture is not relevant to your target customer that you want to attract to your account on Instagram – then I urge you once again DELETE it! You can always open a personal account and post all the pictures you like. But if it for business purposes you will have to complete this AUDIT.
Here are the 5 Reason’s Why your Business should be on Instagram:
Build Engagement with your Customers Online.
Instagram does this very well. If your posts are well planned and posted with a hashtag strategy you will begin to attract your ideal audience who will want to engage with you.
Attract new customers
Each time you post a new photo, you are marketing your business for free on Instagram and attracting new customers to your product or service. Give value constantly to gain trust and attract our ideal customers.
Ideal for a Product Launch
Build awareness on your upcoming launch. It could be a pre-sale to your book release. Generating a buzz before the book becomes available , creating a demand before our official launch date. Once the product is ready announce the release date and offer an added bonus for purchasing the book in advance. It could be access to your closed Facebook Group or a discount coupon they can use to save on free shipping.
Creates brand awareness for your product to a global market
When more people know and like your product, this means that more people can purchase your product. The more the purchase the more revenue you are generating from free Instagram traffic.
Engage with your customers
When your customers who buy and like your product use your custom hashtag to post pictures on Instagram and show how the are using your product with a caption about it, you can feature these posts on your account as customer testimonials and give the customer a shout out to show that you have noticed their post. This drives engagement and sales as customers like to see social proof that someone else has bought it too.
These are my Instagram tips. Visit our Shop Page to order our INSTAGRAM MAKEOVER™ MINI EBOOK to begin your Instagram journey.
Have you ever wondered what Periscope is – but are unsure where to begin or how to get started without seeming outdated to your tribe?
Periscope is a Social Media App that you can download to your smartphone and use to livestream your own content to a GLOBAL AUDIENCE.
Periscope allows you to livestream to your followers – but you have none, right?, as a first timer on Periscope! That is nothing to worry about. Once you hit the BROADCAST button – your stream will go LIVE globally. Literally anyone who is on PERISCOPE at the time of your BROADCAST can view your LIVESTREAM.
Now that you have their attention, your CONTENT is what will determine if they will stay with you and view the rest of your LIVESTREAM. So the key is to ENGAGE your AUDIENCE.
Unfortunately, you cannot upload a PERFECTLY edited video. It is LIVESTREAMING the second you hit BROADCAST. But you are always in control of whether you want to continue or END the broadcast. Your video will be available to anyone to replay for 24 hours. After the 24 hours it will be automatically become unavailable.
Have you asked yourself if you really need to create another social media account and get started using Periscope?
If you are a business owner and would like to engage your customers with your BRAND the answer is YES! You determine the pace you post at, how many times a week you will broadcast, how long each broadcast will be. You are in ABSOLUTE control.
This will allow your customers to get to know you and your company on a different level. Your personality will have to shine through on your broadcasts to retain your viewers.
What are the benefits of having a Periscope Account?
Reaching a wider audience and your potential customers where they are; on their SMARTPHONE. If you are a product – based business this will help give you a GLOBAL REACH.
Not sure if you should join the PERISCOPE train. Keep in mind that unless you start, you will never know how this could have impacted your business.
It is a jam-packed guide that will help you intuitively set up your Periscope account. This Guide includes a Periscope Planner, Periscope Content Calendar and Periscope Notepad to help you plan out our Periscopes.
The time to get started is NOW!
Click here to download your step by step guide to setting up our PERISCOPE account.
Thabi Nyoni means Happy Bird in Ndebele. Hence the birds. They represent my heritage.
Welcome to my website. I am excited you stopped by. I am working hard to launch my complete site December 1, 2015 then start blogging & coaching! Join my mailing list to receive notification when we are fully operational. Can’t wait until then – you can email hello [at] thabinyoni dot com
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